Search Engine Audit

Before you decide to embark on an adword campaign, optimization campaign or a full structural redesign, we can provide you with an audit that will analyze your current ranking status, back link structures, site keyword effectiveness and we can also offer a past/current traffic analysis. We will put your site under the microscope and offer easy to understand advice on how to improve your website performance and turn it in to the powerful marketing tool that it should be!

Keyword Analysis - Keywords have been the focus of website optimization for along time and are very important consideration when optimizing a site or selecting your keywords that you will use for your Adword campaigns.

We can analyze keywords based on your particular market and requirements. We have access to up to date data sets that provide valuable information when selecting your keywords.

During our keyword analysis we will:

• Analyze your current keyword selection
• Investigate alternatives to your current selection
• Advise as to how to improve you keyword selection

Correct Keyword selection can unlock the traffic that you have been waiting for. Incorrect keyword selection - could cost you in time and money.

Traffic Analysis - Traffic Analysis is the key to understanding how your viewers interact with your website. Strong and weak points if the site can be extracted from the analysis of this data. When we analyze your site traffic the factors that we consider are:

• Number of Unique Visitors
• What the visitors look at
• How long your visitors stay on certain pages
• Conversion Rate
• Where your visitors found your site:
  • Other Website's
  • Search Engines
  • Campaigns
• Popular / Unpopular Pages
• User Demographics:
  • Countries
  • Languages
• File Downloads

Back Link Analysis - In simple terms your back-link structure is the number and type of sites that link to you and the type of text that is used in the actual link. If you can imagine that 10 sites link to your site. Each of these sites has a back link structure also which inherently becomes a part of your back link structure. Google and other search engines can analyze this back-link structure and use it to decide on your importance or ranking.

As a result of this analysis by Google and other search engines, link building is an an important aspect of optimizing your site for search engine traffic. Link building involves identifying possible, valuable, link partners and getting a link placed on their site to your site.

Search Engine Ranking Analysis - "My site does not appear on Google..... How come?" It is possible that your site does not appear on Google, but it is more likely that your site does appear on Google somewhere - but where is the question. Using up to date technology and data we can scan the search engine market for a set of defined keywords and tell you exactly where your site appears or if it appears at all.

The aim of any site is to appear on page one on Google for the keywords most relevant to their own business. This can be difficult, as there are many people out there who want the exact same thing as you. Search Engine Optimization is the process that should be employed to achieve this. Poorly optimized sites can perform very poorly on Search engines.

Security Audit

As many as 75% of general websites and 95% of database driven websites may have one or more vulnerabilities that could lead to the theft of sensitive corporate data such as credit card information. Can you afford to lose this data?

Discover any of the following vulnerabilities:

• SQL Injection
• Cross-Site Scripting (XSS)
• Google Hacking
• JavaScript / AJAX ... and many more

You must be the owner of the web site or authorized by the owner to submit the web site for a security audit. We reserve the right to refuse candidates based on specific criteria.